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Email examplesBrandsUrban DecaySeasonal campaign

Urban Decay holiday text-signup campaign

The email encourages readers to sign up for Urban Decay texts to hear about upcoming offers. It also points to the brand’s rewards program and exclusive perks.

Urban Decay

Day 11 after signup

Get on the List Before the Holiday Rush

Sign up for texts to stay in the know on the upcoming offers & more.

Why it works

  • Connect the call to action to a timely moment, making the reason to sign up feel immediate.
  • Pair the invitation to receive texts with a clear benefit: updates about upcoming offers.

How it is built

  1. Seasonal SMS invitation
  2. Brand navigation
  3. Rewards program prompt
  4. Policy and unsubscribe footer
Email copy

Can't see the pretty pictures? Click here What’s New Eyes Face Lips Join the Urban Decay rewards program for exclusive access and perks! Find a Store | Contact Us | Privacy Policy | Unsubscribe Promotions and product offerings featured in this email are only applicable within the U.S. If you’re located outside of the U.S., please visit the Urban Decay website within your country to sign up for emails customized to your region. Don’t see an Urban Decay site for your country? We are constantly expanding, so please check back soon. Copyright 2026 Urban Decay. All rights reserved. 888 N Douglas St, El Segundo, CA 90245

Brand
Urban Decay
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 11 after signup
Sent at
Sat, 4:27 PM UTC
From
Urban Decay <reply@store.urbandecay.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 20 links
Length
107 words · Under a minute
Images
2
Layout
Multi-column · Balanced
Voice
Urgent
Language
English
Fonts
Arial, Proxima Nova Black
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #707070
  • #000000
Light emails

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