Urban Decay
Day 14 after signup
Our Newest Obsession: Chrome Melts
Chrome Melts delivers high-impact color that shifts with every angle.
Why it works
- A curiosity-led subject line gives the product a distinctive personality before the email explains its visual effect.
- Pairing the product announcement with a concise benefit helps readers quickly understand what makes it different.
How it is built
- Image display fallback
- Category navigation
- New product feature
- Rewards program prompt
- Utility and legal footer
Email copy
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