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Email examplesBrandsUrban OutfittersSeasonal campaign

Urban Outfitters holiday gift campaign

A seasonal gift-shopping campaign presents the gift shop as open and frames the selection as gifts for others and treats for yourself. It also promotes joining UO Rewards for a first-order discount.

Urban Outfitters

Day 28 after signup

The Gift Shop is OPEN

Good gifts for everyone on your list + a few for yourself...

Why it works

  • A direct, timely subject line makes the seasonal shopping occasion immediately clear.
  • Framing gifts for others alongside treats for yourself broadens the appeal of the shopping prompt.
  • A separate rewards offer gives readers an additional reason to explore without distracting from the gift-shopping theme.

How it is built

  1. Gift-shop headline
  2. Gift-selection introduction
  3. Rewards discount offer
  4. Shopping navigation
  5. Delivery and policy details
Email copy

Join UO Rewards + get 10% OFF your first order* Join now → Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard Delivery on all orders over £40 delivered to the UK. If your order value is less than this, the delivery charge is £3.99. No code required. These rates are not applicable for orders shipped outside of the UK. Cannot be applied to previous purchases. Free Delivery applies only to merchandise. Taxes and Gift Cards do not count toward the Free Delivery total. UO Rewards Terms and Conditions View in a browser Urban Outfitters Europe 146 Brick Lane London, E1 6RU, United Kingdom © 2026 UrbanOutfitters.com. All Rights Reserved.

Brand
Urban Outfitters
Industry
Ecommerce · Fashion and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 28 after signup
Sent at
Fri, 5:10 PM UTC
From
Urban Outfitters Europe <urbanoutfitters@s.urbanoutfitters.eu>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 40 links
Length
125 words · Under a minute
Images
29, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Helvetica, Open Sans, Arial
Dark mode
No custom styles

Colors

  • #0c509f
  • #ffffff
  • #e0b1aa
  • #ffd900
  • #5c5c5f
Yellow emailsPink emailsBlue emailsLight emails

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