Day 2
Day 5
Sequence · 2 emails over 5 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 2 emails over 5 days
How often, when and how Tovala emails its subscribers, measured from every email we received.
Every email Tovala sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 5
2 days later
Every subject line and preview text, in the order they arrived.
We captured 6 emails from Tovala after signing up: seasonal campaign, onboarding and sale / discount emails. They form 1 automated sequence you can follow day by day.
33% of its emails arrived on the day we signed up, it sends with Customer.io and its designs lean orange.
Its subject lines run about 45 characters, and 17% are questions.