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Email examplesBrandsThe Players' TribuneNewsletter

The Players' Tribune Mikel Merino feature

Shares an excerpt from Mikel Merino's first-person account of a serious injury and the uncertainty around his recovery. A read-more call to action invites readers to continue the story.

The Players' Tribune

Day 19 after signup

Mikel Merino: To the People Who Carried Me

Arsenal and Spain midfielder Mikel Merino wrote this for the people who helped him get to where he is today.

Why it works

  • Open with a vivid scene to draw readers into a personal story before explaining its broader stakes.
  • End the excerpt with one clear read-more action so the email points naturally to the full story.

How it is built

  1. Story headline
  2. Athlete byline
  3. Injury story opening
  4. Recovery stakes
  5. Read-more call to action
  6. Publisher footer
Email copy

To the People Who Carried Me   by MIKEL MERINO Last February, I had to watch the most depressing PowerPoint of my life. I was in an office at the training ground, wearing a protective boot. The club doctor and the chief physio were going slide by slide. “As this picture shows, it’s a stress fracture in your right foot….” Click. “This scan shows that it’s pretty bad.” Click. The title race was on. The World Cup was close. My wife was pregnant. “And this slide shows….” I was thinking, OK, I get it. How long? The doctor said, “Six months.” I was too shocked to even feel sad. I just did the math in my head. The World Cup was four months away. I said, “Are you sure???” He said, “Mikel, I’m sorry. It’s impossible.” The situation was even worse, because the specialist who did the scan had never seen a stress fracture in that part of the foot. He’d been doing this for 30 years. He had called five of the best specialists in the world, and none of them had seen it either. Nobody knew how my foot would recover, or if it would recover at all. Part of me feared that I would never play football again. I drove home in silence. READ MORE “You never let me fall.” Sportority Inc. 625 Broadway, 10th Floor New York, NY 10012 Privacy Policy | Terms & Conditions We may receive compensation for some links to products and services included in this email. Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.

Brand
The Players' Tribune
Industry
Other · Sports media
Type
Newsletter
Email
Newsletter
Sent
Day 19 after signup
Sent at
Thu, 12:30 PM UTC
From
The Players' Tribune <newsletter@playerstribune.com>
Plain textSingle CTA
All newsletter examples

Breakdown

Calls to action
0 buttons, 13 links
Length
269 words · 1 min read
Images
4
Layout
Single column · Balanced
Voice
Inspirational
Language
English
Fonts
Georgia, Arial
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #000000
  • #888484
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