Paidmembershipspro
Day 1 after signup
Make your newsletter worth paying for
Five formats, three ways to split free and paid, and how to run it all on your own site.
Why it works
- Open with the reader’s practical question, then explain why the linked guide approaches it differently.
- Give one useful idea before listing what else the resource covers, so the email offers value even before the click.
- Keep one clear primary call to action and place related resources in a secondary note.
How it is built
- Playbook headline
- Personal introduction
- Free-paid strategy
- Guide topic list
- Primary call to action
- Founder sign-off
- Secondary links and footer
Email copy
The Paid Newsletter Playbook What to publish, what to put behind the paywall, and where your archive should live. Hey [First name], This email has one job: getting to your inbox. The guide it points to lives on our site, where you can still find it next year. That split is the idea behind our newest post. Most “start a paid newsletter” advice jumps straight to which platform to sign up for. The Paid Newsletter Playbook starts with the harder question: what is worth paying for, week after week? The part I’d read first is the free and paid split. Your free tier is your marketing engine, and your paid tier is the reason someone upgrades. The playbook lays out three patterns that work, and makes the case for picking one and sticking with it for at least three months. Change the rules too often, and free readers learn to wait you out. You’ll also find: Five newsletter formats that convert, and how to choose yours How to pick a cadence you can actually keep The three things that most often kill a paid newsletter The PMPro setup: a four-tier level structure, your email platform connection, and a publish-day workflow from draft to inbox Read the playbook Talk soon, Kim Coleman Co-Founder, Paid Memberships Pro P.S. Already publishing on Substack? Our migration guide walks through moving your list and archive to your own site. Join a free community of membership site creators like you. https://www.paidmembershipspro.com #GetPaid with Paid Memberships Pro: The Trusted Membership Platform That Grows With You. PO Box 4515, Reading, PA 19606 • +1 (407) 268-0490 You are receiving this email because you are a Paid Memberships Pro member. Want to change which emails you receive or unsubscribe? Update your preferences or Unsubscribe from everything Privacy policy | Contact us