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Email examplesBrandsThe Players' TribuneNewsletter

The Players' Tribune editorial newsletter

Matthew McConaughey shares a personal story about following a Texas football game from Iceland and reflects on what the team means to its fans. A read-more link points to the full story.

The Players' Tribune

Day 27 after signup

Matthew McConaughey: Dear UT

A letter to Texas fans. From an alum: Matthew McConaughey

Why it works

  • Open with a vivid, specific moment to draw readers into the story before widening to its broader meaning.
  • Keep the email focused on one narrative, then use a single clear link for readers who want to continue.

How it is built

  1. Story headline
  2. Author byline
  3. Personal anecdote
  4. Reflection on fandom
  5. Read-more link
  6. Footer preferences
Email copy

Dear UT   by MATTHEW MCCONAUGHEY Someone asked me the other day, “McConaughey, what’s UT football mean to you?” I thought of little orange dots. It was 2013. I’m up in Iceland working on Interstellar. Remember those scenes on the ice planet? Dr. Mann? Even if you’ve never seen the movie, you’ve seen the poster. Middle of nowhere. Engulfed by glaciers and frozen fjords. It was a dark 1 o’clock in the morning, with only the dim twilight of a setting harvest moon. Vast. Astonishing. Otherworldly. Like I was actually on another planet. There I was, making an epic movie with Christopher Nolan and Anne Hathaway and Matt Damon. Life was perfect. What else could I want? The game. I needed to watch the game. We were playing Ole Miss. The whole week, the teamsters were telling me, “Ah, don’t worry McConaughey, we got it all figured out. We’ll make sure the TV in your trailer has the game on.” I said, “In the middle of nowhere in Iceland?” “We got it sorted, McConaughey,” they said. This particular workday was a “night shoot,” meaning the set up for the big shot after lunch would give me plenty of time to tune into my 1 a.m. Longhorn kickoff. Perfect. …Except nobody could figure out how to get the game on. As I suspected, reception ain’t so good on the surface of Mars. Shit. What am I gonna do? There was this one spot though, this one spot a few hundred yards away from basecamp in the middle of the frozen tundra, where folks said they’d hike out to just to coax a single bar onto their phone. Still in my spacesuit, I grabbed a wobbly three-and-a-half-legged plastic chair and marched to the one bar pop-up spot. I held my phone to the sky, got that beautiful bar, and tapped into the ESPN drive chart. For the next three-and-a-half hours, I sat in that three-and-a-half-legged chair under the black heavens and watched little orange and blue dots ping across my screen. What can I say? Had to watch my Longhorns. From another planet. It was well below freezing but it sure felt warmer whenever those little orange dots marched down the field. At Texas, football is our front porch. We can be anywhere in the world, but if UT is on, we’re there. We’re back home again. Transported. Enraptured. Rooting for the burnt orange dots to cross our screen. What in your life is a must watch like that? READ MORE “F**k that. All gas no breaks, baby. Vince Young at the Rose Bowl.” Sportority Inc. 625 Broadway, 10th Floor New York, NY 10012 Privacy Policy | Terms & Conditions We may receive compensation for some links to products and services included in this email. Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.

Brand
The Players' Tribune
Industry
Other · Sports media
Type
Newsletter
Email
Newsletter
Sent
Day 27 after signup
Sent at
Fri, 4:15 PM UTC
From
The Players' Tribune <newsletter@playerstribune.com>
Plain textSingle CTA
All newsletter examples

Breakdown

Calls to action
0 buttons, 13 links
Length
480 words · 2 min read
Images
4
Layout
Single column · Balanced
Voice
Personal note
Language
English
Fonts
Georgia, Arial
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #000000
  • #888484
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