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Email examplesBrandsThe Onion

The Onion newspaper archive request

The Onion asks subscribers to check whether they have specific missing newspaper issues and offers to buy them for its archive. A form lets readers identify issues they can provide.

The Onion

Day 28 after signup

Your Assistance Is Required

Declutter And Do Us A Solid

Why it works

  • Open with a specific question that makes the request immediately clear, then use humor to establish the brand's voice.
  • Explain why the audience's help matters before presenting the detailed list and a direct action to take.

How it is built

  1. Archive request headline
  2. Humorous brand introduction
  3. Missing issues list
  4. Purchase offer and form CTA
  5. Issue-finding instructions
  6. Team sign-off
Email copy

View this email in your browser Do You Have Pre-2012 Onion Issues? Be Our Hero For Once Greetings, Gentle Member. The Onion prides itself on being a self-sufficient entity, even going so far as to making our own pens that use the EZ-flowing blood of interns as ink. Now, however, we are asking for your assistance. Certain issues of The Onion newspaper are mysteriously missing from our 270-year archive, and you might be able to help us recover them. Here are the issues we're looking for: All of Vol. 14 (1988) All of Vol. 15 (1989) All of Vol. 16 (1989) All of Vol. 17 (1990) All of Vol. 18 (1990) All of Vol. 19 (1991) Vol. 21 Issue 12 (1992) Vol. 22 Issues 4, 5, 7, & 16 (1992) Vol. 29 Issues 19 & 22 (1996) Vol. 33 Issue 9 (1998) Vol. 39 Issue 5 (2003) Vol. 42 Issue 5 (2006) Vol. 44 Issues 49-52 (2008) Vol. 45 Issues 1-20 & 33-43 (2009) Vol. 46 Issues 3-52 (2010) All of Vol. 47 (2011) All of Vol. 48 (2012) All of Vol. 49 (2013) If you have any of these issues and are willing to part with them, we’d potentially be interested in purchasing them from you so that they can be properly archived. Complete this form if you have issues in your possession that fill these gaps. SELL US YOUR OLD NEWSPAPERS Unsure if you have any of the issues? More detailed instructions are HERE. Sincerely, The Onion Membership Team Copyright (C) 2026. All rights reserved. Global Tetrahedron LLC dba The Onion · 2045 W Grand Ave Ste B PMB 479693 · Chicago, Illinois 60612-1577 · USA You are receiving this email because you opted in via our website. Not interested in hearing from us? You can update your preferences or unsubscribe

Brand
The Onion
Industry
Other · Satirical news
Type
Other
Email
Other
Sent
Day 28 after signup
Sent at
Fri, 9:12 PM UTC
From
The Onion <newsletters@email.theonion.com>
Sent with
Mailchimp
Single CTA

Breakdown

Main button
“SELL US YOUR OLD NEWSPAPERS”
Calls to action
1 button, 8 links
Length
297 words · 1 min read
Images
2, incl. a GIF
Layout
Single column · Balanced
Voice
Playful
Language
English
Fonts
Arial, Times New Roman, Helvetica Neue
Dark mode
No custom styles

Colors

  • #006b3a
  • #ffffff
  • #000000
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