The Information
Day 28 after signup
Tech’s biggest stories, put to a vote. Introducing The Information Polls.
Our reporting, turned into five daily polls. Vote, then see how other readers voted.
Why it works
- Start with a timely example from the brand’s coverage to make the new offering feel relevant to readers.
- Explain the core experience in concrete terms before asking readers to try it.
- Keep the primary action focused on downloading the app, then place the subscription offer afterward as a secondary next step.
How it is built
- Reader-focused opening
- Current news context
- App introduction
- Poll experience details
- Download call to action
- Subscription offer
- Footer and preferences
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You have questions. The Information readers have answers. Greetings, The money behind tech’s fastest-growing startups is getting more aggressive. Some of Ramp’s backers have urged Washington to investigate Airwallex after a partnership fell apart. Meanwhile, venture firms are finding new ways to raise cash to keep pace with AI’s massive funding rounds. Both stories raise a bigger question: How far will investors go to gain an edge? It’s exactly the kind of question we want you to weigh in on. Introducing The Information Polls, our new free app. Every day, answer five quick questions about the biggest stories in tech, then instantly see how other professionals in The Information community voted. From investment decisions to product bets, Polls gives you a real-time pulse on how others are thinking about the companies, deals and trends shaping tech. See where your perspective stands—and what others are thinking before you make your next move. The Information Polls Scan the QR code below to download The Information Polls for free. iPhone & Android It’s also just fun. Five questions, a couple of minutes, and you’ll see how your answers compare with the rest of the industry. Download The Information Polls for free to answer today’s questions and see how everyone voted. Enjoy! Free access covers the current five questions only. Want the whole week? Subscribers get the archive: every question and result from the past seven days, plus full access to The Information’s exclusive reporting on tech and finance. Subscribe and save 25% on your first year. Follow us Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103