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Email examplesBrandsThe InformationNewsletter

The Information exclusive article newsletter

The email previews reporting on Instacart exploring a sale and invites readers to access the full article. It also promotes paid subscriptions, highlights other articles, and offers newsletter sign-ups.

The Information

Day 28 after signup

Exclusive: Instacart Is Exploring a Sale

Read the latest article from The Information. Subscribe today and save 25% on all of our business, tech and finance reporting.

Why it works

  • Lead with a timely, specific story so readers immediately understand the issue's editorial value.
  • Place subscription benefits and pricing after the article preview, making the paid offer relevant to the content.
  • Use a roundup of other articles and newsletter options to give readers useful next steps beyond subscribing.

How it is built

  1. Dated article preview
  2. Read article CTA
  3. Subscription benefits
  4. Plan pricing and CTAs
  5. Popular article roundup
  6. Newsletter sign-ups
Email copy

October 23, 2026 Instacart has been in talks to sell itself, potentially capping a 14-year run as an independent company. Read or listen to the full article Instacart Is Exploring a Sale By Valida Pau, Jessica E. Lessin, Cory Weinberg With a Pro subscription, you'll have access to award-winning reporting, plus: Annual Pro Join subscriber-only live conversations with industry experts. 60+ Company Org Charts Proprietary Databases (Generative AI, Creative Economy, etc.) Special Research Projects (Tech IPO Tracker, The Next GPs, etc.) Weekly Data Analysis Newsletter Invitation to Exclusive Events Deep Research (AI tool for instant answers from exclusive reporting) In-Depth Tech & Finance Journalism Top-Tier Subscriber Network Share 3 Free Reads of Each Article Exclusive Video Content Informative Partner Content Access to The Information App Pro Subscription $749 $999 / Year Subscribe Annual Subscription $299 $399 / Year Subscribe Popular articles Exclusive How CoreWeave’s Debt Binge Brought a Moment of Reckoning By Dakin Campbell Exclusive Altman Describes Three Endgames for AI, Including One Where a Single Firm ‘Melts Everyone Else’s GPUs’ By Stephanie Palazzolo and Amir Efrati AI Agenda Anthropic Readies Model That Reads Users' Intentions Better By Stephanie Palazzolo Exclusive Hackers Used Claude and Grok to Automate Attacks on Banks By Aaron Holmes and Cory Weinberg Sign Up for Our Newsletters Every Monday (subscribers only) AI Infrastructure By The Information Staff Stay ahead of the AI infrastructure wars. Ann Davis Vaughan covers how tech titans are disrupting the energy sector and becoming accidental industrial giants to compete on the AI model battlefield. Sign up Every Wednesday (subscribers only) The Information Finance By The Information Staff Context and explanation for the biggest investments in the industry, with a particular focus on the funding of artificial intelligence. Sign up Follow us Read anywhere Gift subscription Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Newsletter
Email
Newsletter
Sent
Day 28 after signup
Sent at
Fri, 9:22 PM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
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Breakdown

Main button
“Read or listen to the full article”
Calls to action
3 buttons, 33 links
Length
314 words · 1 min read
Images
11
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Suisse Int\l Regular, Helvetica, Suisse Screen Regular
Dark mode
Custom dark styles

Colors

  • #f32a52
  • #ffffff
  • #000000
  • #f0ece5
  • #fec6cc
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