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Email examplesBrandsThe InformationProduct launch

The Information new product launches email

Introduces the AI Inflection Index, a list of influential people in tech, and The Information Polls app. It explains what each offers and promotes a discounted subscription for access to more coverage and subscriber features.

The Information

Day 28 after signup

Which AI trends are real, who holds power in tech, and what the industry thinks: new from The Information

The AI Inflection Index, our 50 Most Influential list and the new Polls app.

Why it works

  • Open with a concise overview that frames several launches under one clear theme.
  • Give each offering its own short explanation and call to action, then present the subscription offer as a way to access the broader set of benefits.

How it is built

  1. Launch overview
  2. AI index introduction
  3. Influential people list
  4. Polls app introduction
  5. Subscription offer
  6. Newsletter signup footer
Email copy

Three new ways to stay ahead of tech New from The Information, and more on the way This fall, we launched three new ways to stay ahead of tech: a tracker that dates AI trends back to their first mention, a list of the people who will hold the most power in the industry, and an app that shows how the rest of tech votes on the day’s big stories. New from The Information Pro AI Inflection Index $749 $999 / Year Every major AI trend starts somewhere. The Information Pro’s AI Inflection Index tracks 77 trends across 9,500+ articles, revealing when each first emerged and when momentum began to build. Built for investors and dealmakers looking to spot opportunities early, the Index draws on our deeply sourced reporting. Only with The Information Pro. Subscribe and save 25% on your first year to unlock the AI Inflection Index, 60+ org charts, proprietary databases, Deep Research and more. See the AI Inflection Index New list for subscribers 50 Most Influential People in Tech Our reporters named the people we think will hold the most sway over the industry for the next decade, from AI lab leaders to investors to quieter power players. We took no applications and no PR pitches, only our reporting. Unlock the list New app The Information Polls Five quick questions a day on the biggest stories in tech. Answer, then see how the rest of the industry voted. Subscribers also get the past week’s results. Download free app Subscribe and save 25% on your first year for exclusive reporting on tech and finance, unlock the full 50 Most Influential list and The Information Polls app. There’s more on the way, and subscribers see it first. Subscribe now Sign Up for Our Newsletter Every Monday (subscribers only) AI Infrastructure By The Information Staff Ann Davis Vaughan covers how tech titans are disrupting the energy sector and becoming accidental industrial giants to compete on the AI model battlefield. Sign up Follow us Download our app Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Promotional
Email
Product launch
Sent
Day 28 after signup
Sent at
Fri, 7:10 PM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
All product launch email examples

Breakdown

Main button
“See the AI Inflection Index”
Calls to action
4 buttons, 31 links
Length
366 words · 2 min read
Images
7, incl. a GIF
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Suisse Int\l Regular, Suisse Int\l Mono, Suisse Works Regular
Dark mode
Custom dark styles

Colors

  • #f32a52
  • #ffffff
  • #c5a26d
  • #2f3538
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