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Email examplesBrandsSwitchBotProduct launch

SwitchBot AI Art Frame 2 product launch

Announces the new AI Art Frame 2, highlighting full-frame art that can change over time. It pairs the product introduction with limited-time launch savings and a prompt to shop.

SwitchBot

Day 32 after signup

The Upgrade to Refresh Your Space. New SwitchBot AI Art Frame 2!

Enjoy ever-changing, full-frame art. Shop now for limited-time launch savings.

Why it works

  • Lead with the new product name so readers immediately understand the announcement.
  • Pair the product introduction with a clear benefit, then connect it to a timely reason to shop.
  • Keep the call to action direct and aligned with the purchase-focused message.

How it is built

  1. Product launch headline
  2. Changing art benefit
  3. Launch savings mention
  4. Shop prompt
  5. Email footer
Email copy

View in your browser or unsubscribe. Copyright © 2026 SwitchBot, Inc., All rights reserved.

Brand
SwitchBot
Industry
Ecommerce · Smart home
Type
Promotional
Email
Product launch
Sent
Day 32 after signup
Sent at
Tue, 2:52 PM UTC
From
Joy from SwitchBot <support@switch-bot.com>
Sent with
Mailchimp
All product launch email examples

Breakdown

Calls to action
0 buttons, 10 links
Length
13 words · Under a minute
Images
4
Layout
Single column · Visual
Voice
Inspirational
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #ffffff
  • #808080
Light emails

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