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Email examplesBrandsSwitchBotProduct launch

SwitchBot outdoor lights launch email

Announces SwitchBot’s new RGBIC permanent outdoor lights, highlighting year-round use, smart controls, and customizable lighting effects.

SwitchBot

Day 25 after signup

New RGBIC Permanent Outdoor Lights Have Arrived

Permanent RGBIC lighting for every season, with smart control, customizable effects, and effortless outdoor ambiance.

Why it works

  • Name the new product directly in the subject so the purpose of the email is immediately clear.
  • Use the preview text to pair practical features with the experience they enable, such as smart control and outdoor ambiance.

How it is built

  1. Product launch subject
  2. Feature-led preview
  3. Unsubscribe footer
Email copy

View in your browser or unsubscribe. Copyright © 2026 SwitchBot, Inc., All rights reserved.

Brand
SwitchBot
Industry
Ecommerce · Smart home
Type
Promotional
Email
Product launch
Sent
Day 25 after signup
Sent at
Tue, 2:23 PM UTC
From
Joy from SwitchBot <support@switch-bot.com>
Sent with
Mailchimp
All product launch email examples

Breakdown

Calls to action
0 buttons, 17 links
Length
13 words · Under a minute
Images
13, incl. a GIF
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #ffffff
  • #808080
Light emails

See this email written for your brand

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