Zenni onboarding

4 emails over 7 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeReady to Start Saving on Eyewear?Welcome to Zenni!
Day 44 days later
Email 2 · OnboardingHow To Shop Zenni with EaseGet Started Quickly with These Tips.
Day 73 days later

What each email does

Day 0First emailWelcomeReady to Start Saving on Eyewear?Zenni welcomes a new subscriber with an introduction to its affordable eyewear and a first-purchase discount. It highlights customization options, product categories, best sellers, and new arrivals.
Day 44 days laterOnboardingHow To Shop Zenni with EaseZenni guides new customers through buying prescription glasses online, from preparing their prescription and PD to narrowing frame choices and using Virtual Try-On.

Feature tipFind It Fast with Shop by StyleZenni introduces its Shop by Style browsing feature, helping subscribers find eyeglass frames more quickly by style. The email drives recipients to start shopping.

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