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Email examplesBrandsStrava

Strava email examples

SaaS·Fitness and activity tracking·strava.com
Emails
4
Sequence
1
Typical send day
Day 5
Subject length
45 characters
Sending platform
Iterable

All Strava emails

Every email it sent belongs to one of these sequences.

Day 0
Day 2
Day 7
+1 more

Sequence · 4 emails over 18 days

Strava onboarding

Clone

Strava email marketing facts

How often, when and how Strava emails its subscribers, measured from every email we received.

Emails captured
4 emails
Received
Oct 13, 2026 to Oct 31, 2026
Automated sequences
1
First week after signup
2 emails
First 30 days
4 emails
Sending frequency
about 1.2 emails a week
Busiest send day
Tuesday (25%)
Typical send time
Around 6 AM UTC
Subject line length
45 characters (median)
Emoji in subject lines
75%
Preview text set
100%
Sending platform
Iterable

The first 30 days after signup

Every email Strava sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Welcome, [First name]! Let’s get started. 🔥WelcomeWelcome
  2. Day 2

    2 days later

    • Track stats. Share workouts. Stay connected 💪OnboardingOnboarding
  3. Day 7

    5 days later

    • Get the app to track everything in one place 🔥OnboardingOnboarding
  4. Day 18

    11 days later

    • Record an activity right in the appOnboardingOnboarding

Strava's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Welcome, [First name]! Let’s get started. 🔥Follow these easy steps to get the most out of Strava.Welcome·Oct 13, 2026
  2. Track stats. Share workouts. Stay connected 💪Download Strava to see your active life come togetherOnboarding·Oct 16, 2026
  3. Get the app to track everything in one place 🔥Access GPS tracking, real-time stats, community and moreOnboarding·Oct 21, 2026
  4. Record an activity right in the appIt’s a breeze to track, navigate, and upload right on your phoneOnboarding·Oct 31, 2026

Strava's email strategy at a glance

We captured 4 emails from Strava after signing up: onboarding and welcome emails. They form 1 automated sequence you can follow day by day.

25% of its emails arrived on the day we signed up, it sends with Iterable, its designs lean orange and 50% of its emails use single cta.

Its subject lines run about 45 characters.

Brand colors in its emails

  • #000000
  • #e5e8eb
  • #fc5200
  • #feffff

Send emails like Strava's, for your brand

Clone Strava's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Strava's emails have in common

Styles

Single CTA50%

Colors

Orange100%

Sending platforms

Iterable100%

Compare these emails across brands

  • Onboarding email examples4057
  • Welcome email examples2802

Other SaaS brands

  • Hyperping1237 emails
  • Oh Dear49 emails
  • Dupple47 emails
  • Grep AI47 emails
  • OpenProse45 emails
  • TrackJS40 emails
  • Atlassian39 emails
  • Fulcrum36 emails

Frequently asked questions

What email platform does Strava use?

Strava's emails in this gallery were sent with Iterable, detected from their delivery headers.

How many emails does Strava send after signup?

We captured 4 emails from Strava across 1 sequence, 25% of them on the day we signed up.

Does Strava send a welcome email?

Yes. Strava sent a welcome email. Open it above to see the subject line, preview text and full design.

How often does Strava send emails?

Strava sent about 1.2 emails a week over the time we were subscribed, with 2 emails in the first week after signup.

When does Strava send its emails?

25% of Strava's emails arrived on a Tuesday, its busiest day, and the typical email arrived around 6 AM UTC.

What kind of emails does Strava send?

Every email we captured from Strava is a lifecycle email.