Strava onboarding

4 emails over 18 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome, [First name]! Let’s get started. 🔥Follow these easy steps to get the most out of Strava.
Day 22 days later
Email 2 · OnboardingTrack stats. Share workouts. Stay connected 💪Download Strava to see your active life come together
Day 75 days later

What each email does

Day 0First emailWelcomeWelcome, [First name]! Let’s get started. 🔥Welcomes new members and introduces core ways to use Strava, including recording activities, tracking progress, connecting devices, and finding friends or clubs. It directs them to download the app to get started.
Day 22 days laterOnboardingTrack stats. Share workouts. Stay connected 💪Encourages a new account holder to download the Strava app and explains how it can track activities, share moments, and show progress over time.

OnboardingGet the app to track everything in one place 🔥Encourages new Strava members to download the app and introduces activity tracking, sharing, and progress features.

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