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Email examplesSequencesShutterfly

Shutterfly welcome series

5 emails over 4 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome to Shutterfly! 🧑 Start your order with free shipping!
  2. Day 11 day later
    Email 2 · OnboardingCapture your cherished moments + enjoy FREE shipping! 🧑
  3. Day 21 day later
    Email 3 Β· OnboardingFill your home with your favorite memories + get FREE shipping! πŸ™Œ
  4. Day 31 day later
    Email 4 Β· Activation nudgeLast chance to save on your Shutterfly order
  5. Day 41 day later
    Email 5 Β· OnboardingUploading photos from your phone to our app is a breeze ☁️ πŸƒ ✨

What each email does

  1. Day 0First emailWelcomeWelcome to Shutterfly! 🧑 Start your order with free shipping!Welcomes new subscribers and encourages them to start an order with a free-shipping offer. A grid of photo products links to shopping, followed by the offer code and detailed terms.
  2. Day 11 day laterOnboardingCapture your cherished moments + enjoy FREE shipping! 🧑A follow-up to signup invites the recipient to create photo products and offers free shipping plus app-only free prints. It includes promotional codes and detailed eligibility terms.
  3. Day 21 day laterOnboardingFill your home with your favorite memories + get FREE shipping! πŸ™ŒThe email encourages a new account holder to explore Shutterfly and highlights signup offers, including free shipping. It also explains eligibility and redemption terms for the promotions.
  4. Day 31 day laterActivation nudgeLast chance to save on your Shutterfly orderShutterfly offers free economy shipping on orders over $50 with a coupon code, framing it as a last chance to create a photo book, personalized gift, or wall art.
  5. Day 41 day laterOnboardingUploading photos from your phone to our app is a breeze ☁️ πŸƒ ✨Encourages the recipient to get started with the Shutterfly app by uploading photos from a phone. It also highlights photo products and an app-exclusive print offer.

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