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Email examplesBrandsShopbop

Shopbop maximalist fashion campaign

A style-themed campaign for maximalists, with navigation links directing readers to Shopbop’s shopping categories. The email also includes social links and email preference controls.

Shopbop

Day 16 after signup

More is more is more

Maximalists, here's your moment

Why it works

  • A short, expressive subject and preview establish the style theme before the reader opens the email.
  • Prominent category links offer several clear paths into the retailer’s catalog.
  • Keep preference and unsubscribe options in a distinct footer so the main shopping navigation stays easy to scan.

How it is built

  1. Shopping category navigation
  2. Social media links
  3. Contact reminder
  4. Email preference footer
Email copy

WHAT'S NEW CLOTHING ACCESSORIES MEN SALE TikTok Instagram Pinterest Don't miss a thing! Add Shopbop@shopbop-mail.com to your contacts. This email was sent to you@example.com. Manage your email preferences or unsubscribe. 1245 E. Washington Ave. Madison, WI 53703 US

Brand
Shopbop
Industry
Other · Fashion retail
Type
Other
Email
Other
Sent
Day 16 after signup
Sent at
Fri, 11:33 AM UTC
From
Shopbop <shopbop@shopbop-mail.com>

Breakdown

Main button
“WHAT'S NEW”
Calls to action
5 buttons, 36 links
Length
42 words · Under a minute
Images
11
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, GTAmericaMedium, GTAmericaLight
Dark mode
No custom styles

Colors

  • #fd7e62
  • #faf9f4
  • #460e1e
Red emailsLight emails

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