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Email examplesBrandsShopbopProduct launch

Shopbop new arrivals email

Shopbop highlights new arrivals, including 184 styles from LE BOP and other brands, and directs readers to browse its shopping categories.

Shopbop

Day 13 after signup

It's new arrivals day

184 styles from LE BOP & more

Why it works

  • Use a timely subject line to make the reason for the campaign immediately clear.
  • Add a specific detail about the assortment to give readers a sense of its scope.
  • Offer direct paths to relevant shopping categories so readers can browse in different ways.

How it is built

  1. Brand navigation
  2. New arrivals headline
  3. Style selection
  4. Shopping category links
  5. Social media links
  6. Email preferences footer
Email copy

WHAT'S NEW CLOTHING ACCESSORIES MEN SALE TikTok Instagram Pinterest Don't miss a thing! Add Shopbop@shopbop-mail.com to your contacts. This email was sent to you@example.com. Manage your email preferences or unsubscribe. 1245 E. Washington Ave. Madison, WI 53703 US

Brand
Shopbop
Industry
Other · Fashion retail
Type
Promotional
Email
Product launch
Sent
Day 13 after signup
Sent at
Tue, 11:37 AM UTC
From
Shopbop <shopbop@shopbop-mail.com>
All product launch email examples

Breakdown

Main button
“WHAT'S NEW”
Calls to action
5 buttons, 38 links
Length
42 words · Under a minute
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Helvetica, GTAmericaMedium, GTAmericaLight
Dark mode
No custom styles

Colors

  • #fd7e62
  • #faf9f4
  • #460e1e
Red emailsLight emails

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