Sesame Workshop
Day 24 after signup
Vote now! Cookie Monster’s album cover is up to you 🍪
Three covers, one pick. Cast your vote now!
Why it works
- Lead with the decision readers are being asked to make, so the email’s purpose is immediately clear.
- Use a brief, character-specific joke to make the announcement feel lively without distracting from the voting choices.
- Place the secondary pre-save action after the main vote to keep the primary call to action prominent.
How it is built
- Vote-focused headline
- Album launch context
- Playful character aside
- Three cover choices
- Pre-save and follow-up
Email copy
VOTE TODAY Help us pick the cover of Cookie Monster's new album! Cookie Monster's birthday is coming up and to celebrate, we're launching an album of Cookie's greatest hits. We’ve narrowed it down to three album covers, but we just can’t choose just one! (Cookie Monster couldn’t either. He keeps getting distracted by snacks. 🍪 🍪) So we’re turning to the people who know him best: YOU! Vote on your favorite album cover below ... Option A Vote for A Option B Vote for B Option C Vote for C Pre-save the album HERE and stay tuned to see which one wins on November 2! View this email online ©2026 Sesame Workshop 1900 Broadway, New York. NY 10023 US Support Our Work | Update Preferences | Unsubscribe | Contact Us Sesame Workshop is a 501 (c)(3) (nonprofit) organization and donations are tax-deductible to the extent otherwise provided by law.