In the order they arrived, from the first email after signup.
How often, when and how SeaWorld emails its subscribers, measured from every email we received.
Every email SeaWorld sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 6
2 days later
Day 10
4 days later
Day 11
Day 15
4 days later
Day 17
2 days later
Day 19
2 days later
Every subject line and preview text, in the order they arrived.
We captured 10 emails from SeaWorld after signing up: sale / discount, seasonal campaign and welcome emails.
10% of its emails arrived on the day we signed up, its designs lean blue on dark backgrounds and 70% of its emails use countdown.
Its subject lines run about 45 characters.
