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Email examplesBrandsSanta Cruz BicyclesWelcome

Santa Cruz Bicycles welcome email

Welcomes the subscriber to The Roll Up, a weekly newsletter about mountain biking, and invites them to share a little about themselves.

Santa Cruz Bicycles

Day 0 after signup

Thanks for subscribing to The Roll Up from Santa Cruz

Keep an eye on your inbox for the next edition

Why it works

  • Open with a warm welcome and explain what the subscriber signed up for.
  • Set expectations by describing the newsletter’s cadence and the kinds of stories it will include.
  • Keep the next step simple with one clear invitation to share more about the reader.

How it is built

  1. Personal greeting
  2. Welcome and newsletter introduction
  3. What to expect
  4. Invitation to share details
Email copy

Hi [First name], Thanks for taking the plunge with us! You’re now subscribed to The Roll Up, Santa Cruz Bicycles’ email newsletter. Whether you’re new to mountain biking and still trying to work out which bike is right for you or dialing in your nth bike and just discovering our Owners Club, we’re so damn glad you’re here. Each week we aim to make your riding life better with tips and cool stories about the mountain bike-shaped fun we all love. Along the way, you’ll meet our cast of characters responsible for the beautiful two-wheeled machines that bear the Santa Cruz name and are a big part of what makes our community a helluva lot of fun to hang with on- and off- trail. We encourage you to reach out to our crew to let us know what you think. If you’re game right now, click below to share a little about yourself. TELL US ABOUT YOU Thanks for riding with us, Your Friends at Santa Cruz Santa Cruz Bicycles, 2841 Mission St., Santa Cruz, CA 95060, United States Unsubscribe Manage preferences

Brand
Santa Cruz Bicycles
Industry
Ecommerce · Bicycles
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Mon, 11:01 AM UTC
From
Santa Cruz Bicycles <mailings@santacruzbicycles.com>
Sent with
HubSpot
PersonalizedSingle CTA

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Try it
  • Single call to action
  • Friendly sign-off
  • All welcome email examples

    Breakdown

    Main button
    “TELL US ABOUT YOU”
    Calls to action
    1 button, 21 links
    Length
    183 words · 1 min read
    Images
    5, incl. a GIF
    Layout
    Single column · Visual
    Voice
    Friendly
    Language
    English
    Fonts
    Arial, helvetica
    Dark mode
    No custom styles

    Colors

    • #00a4bd
    • #ffffff
    • #23496d
    • #e33636
    • #444444
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