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Email examplesBrandsREISSSeasonal campaign

REISS event season campaign

REISS highlights lace dresses and velvet tailoring as occasionwear for event season, then directs readers to shop the collection and browse related categories.

REISS

Day 28 after signup

Make an entrance in lace and velvet

Opulent lace dresses and velvet tailoring bring drama to event season.

Why it works

  • Frame the collection around a specific occasion or season to give the products a clear context.
  • Pair a concise mood-setting introduction with direct shopping calls to action.
  • Offer category links after the main collection prompt so readers can continue browsing by product type.

How it is built

  1. Browser link
  2. Seasonal headline
  3. Collection introduction
  4. Primary shop buttons
  5. Related category links
  6. Unsubscribe and legal details
Email copy

View in browser Bring the Drama Opulent and alluring, make an entrance and bring drama to event season in intricate lace dresses and sumptuous velvet tailoring. SHOP NOW SHOP NEW ARRIVALS SHOP NEW ARRIVALS Further Inspiration DRESSES TOPS TROUSERS SUITS & TAILORING   Copyright 2026 REISS. All rights reserved. You have received this email because the address you@example.com is subscribed to the REISS mailing list. If you don't wish to receive emails from us then we are sorry to hear it, but you can unsubscribe at any point. To ensure that our messages are sent straight to your inbox and not to your junk or bulk email folders please add donotreply@e.reiss.com to your address book. To contact us, click here. To find out more about our privacy policy, click here. Click here to unsubscribe. REISS Registered Office: 12 Picton Place, London, W1U 1BW Registered in England 2655347. VAT no. 240 1647 40

Brand
REISS
Industry
Ecommerce · Fashion
Type
Promotional
Email
Seasonal campaign
Sent
Day 28 after signup
Sent at
Fri, 11:06 AM UTC
From
REISS <donotreply@e.reiss.com>
Sent with
Mailgun
All seasonal campaign email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
3 buttons, 24 links
Length
155 words · Under a minute
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Arial, Helvetica Neue, Georgia
Dark mode
No custom styles

Colors

  • #000000
  • #ffffff
Dark emails

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