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Email examplesBrandsREISSProduct launch

REISS coat collection launch email

REISS introduces its new coat collection through a seasonal conversation with a creative consultant and the brand’s creative director. The email links to the collection, other categories, gift cards, and a store locator.

REISS

Day 26 after signup

Coats | Warmer Together

Bold silhouettes, tactile textures and a seasonal palette define the new collection.

Why it works

  • Frame a collection introduction around a seasonal moment to give the product a clear editorial context.
  • Place the primary shopping path first, then offer related categories and practical store or gifting options for readers with different needs.

How it is built

  1. Seasonal editorial introduction
  2. Creative conversation feature
  3. Collection shopping links
  4. Related category suggestions
  5. Gift card and store details
Email copy

View in browser As we head into winter and coat season, creative consultant and presenter, Rabea Schif, and Reiss Creative Director, James Spreckley reflect on the seasonal shift, being warmer together and the new coat collection. Follow the conversation on Instagram. SHOP NOW SHOP NEW ARRIVALS SHOP NEW ARRIVALS Further Inspiration DRESSES KNITWEAR TROUSERS SUITS & TAILORING Give them the gift of style with a Reiss E-Gift Card. REISS E-GIFT CARD Get it delivered the next day to the store of your choice. STORE LOCATOR   Copyright 2026 REISS. All rights reserved. You have received this email because the address you@example.com is subscribed to the REISS mailing list. If you don't wish to receive emails from us then we are sorry to hear it, but you can unsubscribe at any point. To ensure that our messages are sent straight to your inbox and not to your junk or bulk email folders please add donotreply@e.reiss.com to your address book. To contact us, click here. To find out more about our privacy policy, click here. Click here to unsubscribe. REISS Registered Office: 12 Picton Place, London, W1U 1BW Registered in England 2655347. VAT no. 240 1647 40

Brand
REISS
Industry
Ecommerce · Fashion
Type
Promotional
Email
Product launch
Sent
Day 26 after signup
Sent at
Wed, 11:38 AM UTC
From
REISS <donotreply@e.reiss.com>
Sent with
Mailgun
All product launch email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
5 buttons, 32 links
Length
198 words · 1 min read
Images
16, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Arial, Helvetica Neue, Georgia
Dark mode
No custom styles

Colors

  • #000000
  • #ffffff
  • #2f0f15
Dark emails

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