Reedsy
Day 1 after signup
You're invited: Make your tropes work harder
Discover the five elements that make tropes irresistible with Sacha Black.
Why it works
- Open with a familiar audience challenge, then connect it directly to what the event will teach.
- List concrete learning outcomes before presenting the date, price, and replay details so readers can assess the offer.
- Repeat the signup action after the event information to make the next step easy to find.
How it is built
- Personal greeting
- Masterclass hook
- Learning outcomes
- Signup call to action
Email copy
Hi [First name], Enemies to lovers. Fake dating. Forced proximity. Why do some tropes fly off the shelves, even when readers know exactly what to expect? Next week, bestselling author Sacha Black will show you how to use tropes to stand out — both on the page and in the market. In this masterclass, Sacha will explore the five elements readers respond to: tease, taboo, danger, significance, and joy. You’ll learn: Strategies for subverting tropes and pushing them to their extremes Tips for putting a fresh spin on tropes to stand out in a saturated market What a career author does to keep readers engaged book after book How to shape your prose with your target readers in mind There will also be a live Q&A where you can ask Sacha questions about writing and marketing your book. SIGN UP TODAY 📅 Monday, November 16th, 2026 🕰️ Noon PT • 3pm ET • 8pm London • 4am HK • 7am Sydney 🎟️ $19 — or included with a Reedsy Learning Membership 📺 Replay available for 28 days (or for the duration of your membership) 💡 Members get full access to all our past and upcoming masterclasses, workshops, and conferences for one year. Become a member today. If you want your book to reach the right audience, don’t miss this chance to learn from a prolific indie author and craft expert. Join us on Monday and discover what makes readers tick — and how to deliver what they want. Hope to see you there, Felicia, Head of Learning @ Reedsy Join our next publishing conference. Get insights from editors, agents, and bestselling authors. Sign up now Copyright © 2026 Reedsy, All rights reserved. You're receiving this email because you signed up to Marketplace. Unsubscribe here. Manage your subscriptions here.