Hi [First name],

Enemies to lovers. Fake dating. Forced proximity. Why do some tropes fly off the shelves, even when readers know exactly what to expect? Next week, bestselling author Sacha Black will show you how to use tropes to stand out — both on the page and in the market.

In this masterclass, Sacha will explore the five elements readers respond to: tease, taboo, danger, significance, and joy. You’ll learn:

Strategies for subverting tropes and pushing them to their extremes
Tips for putting a fresh spin on tropes to stand out in a saturated market
What a career author does to keep readers engaged book after book
How to shape your prose with your target readers in mind

There will also be a live Q&A where you can ask Sacha questions about writing and marketing your book.

📅 Monday, November 16th, 2026

🕰️ Noon PT • 3pm ET • 8pm London • 4am HK • 7am Sydney

🎟️ $19 — or included with a Reedsy Learning Membership

📺 Replay available for 28 days (or for the duration of your membership)

💡 Members get full access to all our past and upcoming masterclasses, workshops, and conferences for one year. Become a member today.

If you want your book to reach the right audience, don’t miss this chance to learn from a prolific indie author and craft expert. Join us on Monday and discover what makes readers tick — and how to deliver what they want.

Hope to see you there,

Felicia, Head of Learning @ Reedsy