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Email examplesBrandsRay BanProduct launch

Ray-Ban REMIX customization email

Ray-Ban promotes its REMIX customization service, highlighting the range of styles, lenses, colors, and engravings customers can choose from. It invites readers to customize a pair and notes free shipping and returns.

Ray Ban

Day 14 after signup

Want a Ray-Ban that’s just for you [First name]?

Design your own with REMIX

Why it works

  • Lead with a clear customization idea so readers quickly understand what makes the offer distinctive.
  • Support the idea with specific options, then make the next step easy with direct customization calls to action.
  • Place shipping and returns reassurance near the calls to action to address practical purchase concerns.

How it is built

  1. Navigation links
  2. Customization headline
  3. Service description
  4. Customization calls to action
  5. Shipping reassurance
  6. Customer care and footer
Email copy

Please click here if the email below is not displayed correctly Sunglasses Eyeglasses Design your own Stores REMIX Our styles, your way Create your one-of-a-kind Ray-Ban pair with REMIX. With 37 styles, 149 lens types, 290 color options and custom engravings, expressing your style has never been so personal. Customize your pair Customize your Aviator Free Shipping and free returns Ray-Ban Customer Care 866-4 RAYBAN (866-472-9226) You are receiving this message because you expressed interest in news and offers from Ray-Ban. This email was sent to you@example.com. Ray-Ban respects your privacy. More detail regarding the use of your information can be viewed at: https://www.ray-ban.com. See the delivery policy here. Copyright © 2026 Luxottica Group. All rights reserved. Luxottica Retail North America Inc. 4000 Luxottica Place, Mason, Ohio 45040 To unsubscribe, click here.

Brand
Ray Ban
Industry
Ecommerce · Eyewear
Type
Promotional
Email
Product launch
Sent
Day 14 after signup
Sent at
Thu, 12:04 PM UTC
From
Ray-Ban <news@e.ray-ban.com>
Free shippingPersonalized
All product launch email examples

Breakdown

Main button
“REMIX”
Calls to action
2 buttons, 23 links
Length
136 words · Under a minute
Images
9, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Lato, Helvetica, Arial
Dark mode
No custom styles

Colors

  • #e42920
  • #f2f2f2
  • #a7001d
  • #666666
  • #1f1f24
Red emailsLight emails

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