Purple
Day 49 after signup
Your perfect match is on sale
Save up to $500
Why it works
- Lead with the seasonal sale and a clear savings message so readers understand the campaign immediately.
- Pair product-specific offers with concise descriptions to help shoppers compare options as they browse.
- Include a quiz and store locator as alternative next steps for readers who need help choosing or prefer to shop in person.
How it is built
- Trust signals and navigation
- Sale headline and offer
- Mattress quiz introduction
- Mattress collection offers
Email copy
100 night trial 10 year warranty 125K 5-star reviews Mattresses Bed frames Pillows Stores Save up to $700 on better sleep. Better sleep is on sale. Get the mattress and base together and keep the savings for something fun. Start shopping *Terms apply The Mattress Quiz We’ve got a mattress that’s just right Waking up sore? Sleeping hot? Sharing a bed with someone who sleeps differently? Answer a few quick questions and we’ll match you with the right Purple mattress. Take quiz Up to $400 off Essential collection The defining Purple experience Our signature GelFlex Grid® for responsive comfort, stable support and temperature control, at an accessible price. Shop Essential $400 off Restore Hybrid collection Most popular performance The GelFlex Grid® plus responsive coils, engineered to help you settle more easily, sleep more deeply and wake more refreshed. Shop Restore $500 off Rejuvenate Luxe collection Maximum luxury and comfort DreamLayer® comfort up to 5” of layered GelFlex Grid® for our deepest, most responsive pressure relief. Shop Rejuvenate The Black Friday sale More deals to consider Up to 15% off GelFlex Grid® pillows Shop pillows Terms apply Up to $300 off Adjustable bases Shop bases Terms apply 15% off SoftStretch Sheets Shop sheets Terms apply Find a store near you Enter your zip for your closest store and this weekend’s hours. Find your store Take our Mattress Quiz Connect with a Sleep Genius Find a store As low as 0% APR¹ 4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers. ¹Affirm Terms: 60 month offer only available on orders over $3,999. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses. ©2026 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC. Want to stop receiving these messages? Unsubscribe here.