Purple
Day 39 after signup
Heads up: Black Friday Sale started early
Up to $700 off a mattress + base starts today
Why it works
- Lead with the sale and its main benefit so readers understand the campaign immediately.
- Break discounts out by product category to make the range of offers easy to scan.
- Support the promotion with a customer testimonial and practical purchase benefits such as free shipping and a trial period.
How it is built
- Trust benefits header
- Sale headline and introduction
- Category discount offers
- Customer review
Email copy
100 night trial 10 year warranty 125K 5-star reviews Mattresses Bed frames Pillows Stores Shop the Greatest Sleep Ever Invented® We can’t prevent the holidays from being chaotic, but we can prepare you with better sleep. Save on mattresses, bases, pillows + more today. Shop the sale *Terms apply UP TO $500 OFF GelFlex Grid® mattresses Shop mattresses Terms apply Take the quiz UP TO $300 OFF With mattress purchase Adjustable bases Shop bases Terms apply UP TO 15% OFF Pillows, bedding + cushions Shop accessories Terms apply Proven better sleep Don’t just take our word for it “Best sleep I’ve ever had. Getting a good night’s rest really helps in recovery from workouts; I find I’m recovering much quicker. I also feel better rested overall.” — Verified Purple Sleeper Read more reviews Free shipping on all mattresses 10 year warranty 100 night trial on us Free shipping + easy returns Financing available Shop now Terms apply Find a store near you Enter your zip for your closest store and this weekend’s hours. Find your store Take our Mattress Quiz Connect with a Sleep Genius Find a store As low as 0% APR¹ 4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers. ¹Affirm Terms: 60 month offer only available on orders over $3,999. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses. ©2026 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC. Want to stop receiving these messages? Unsubscribe here.