Purple
Day 12 after signup
25% off ends tonight — cooler nights won't wait
Pillows, bedding, and cushions — shop before it's gone.
Why it works
- Put the discount and deadline up front so the reason to shop is immediately clear.
- Follow product offers with a concise product benefit and practical ways to explore or buy.
How it is built
- Navigation header
- Discount product grid
- Product benefit section
- In-store shopping prompt
- Shopping support links
- Offer terms and footer
Email copy
Mattresses Bed frames Pillows Stores 25% off Premium grid pillows Shop now Terms apply 25% off Cooling sheets Shop now Terms apply 25% off Pressure-relieving cushions Shop now Terms apply 25% off Ultra-soft mattress protector Shop now Terms apply NO MORE TRADE-OFFS The GelFlex Grid® As the weather turns, falling asleep is effortless on the GelFlex Grid, deep sleep goes uninterrupted, and rest restores instead of leaving you sore. Learn more Try it to believe it Find Purple in thousands of stores across the country and try out our beds in person. Find a store Take our Mattress Quiz Connect with a Sleep Genius Find a store As low as 0% APR1 4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers. 1Affirm Terms: 60 month offer only available on orders over $3,999. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses. ©2026 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC. Want to stop receiving these messages? Unsubscribe here.