Day 0
Day 1
Sequence · 2 emails over 1 day
Its sequences first, then every email: standalone ones, then the emails from its sequences, each in the order they arrived.
Sequence · 2 emails over 1 day
How often, when and how Pocket emails its subscribers, measured from every email we received.
Every email Pocket sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Pocket after signing up: activation nudge and account verification emails. They form 1 automated sequence you can follow day by day.
67% of its emails arrived on the day we signed up, it sends with Amazon SES and 67% of its emails use founder voice.
Its subject lines run about 34 characters.