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Email examplesBrandsPeet's CoffeeSeasonal campaign

Peet's Coffee fall coffee campaign

Peet's highlights earthy and herbal coffees for fall, pairing product recommendations with a seasonal recipe. It closes with a referral offer for both the sender and a friend.

Peet's Coffee

Day 8 after signup

Cozy up to earthy, herby coffees ☕

Crisp-weather brews are waiting for you.

Why it works

  • Tie product recommendations to a specific seasonal mood to give the campaign a clear editorial angle.
  • Place the shopping options before a complementary recipe, then use a separate closing block for the referral offer.

How it is built

  1. Seasonal headline
  2. Fall flavor introduction
  3. Featured coffee products
  4. Seasonal recipe feature
  5. Referral offer
  6. Brand and preference footer
Email copy

Fall Deep for Flavor When crisp fall weather calls for a cup of something rich and grounding, brew up one of these earthy and herbal roasts from the Indo-Pacific region. Satisfyingly complex and deeply comforting, they’re the perfect companions for bracing mornings and cozy midday moments. SHOP EARTHY & HERBAL SHOP ALL COFFEE   Garuda Blend® Celebrate the diverse flavors of the islands with this satisfying blend of tropical single-origin Indo-Pacific coffees. SHOP NOW Sulawesi-Kalosi Taste heaven in your cup. A rare coffee, semi-aged and cultivated in the traditional Sulawesi method. SHOP NOW   Masala Chai Caramel Apples Cinnamon, ginger, cardamom, and cloves. The aromatic spices of Mighty Leaf Masala Chai lend themselves beautifully to the sweetness of fall apples in this recipe for Chai Caramel Apples. GET THE RECIPE   $15 Off For A Friend. $25 Off For You. When you refer your friends, they’ll get $15 off their first order. And when they make a purchase, you’ll get $25 off* your next order. GIVE $15 OFF *Visit www.peets.com for full Terms & Conditions. View on Web © 2026, Peet’s Coffee Inc. 1400 Park Avenue, Emeryville, CA 94608 View our Privacy Policy. You received this email at you@example.com Want to change how you receive these emails? You can Manage Preferences or Unsubscribe from this list.

Brand
Peet's Coffee
Industry
Ecommerce · Coffee and tea
Type
Promotional
Email
Seasonal campaign
Sent
Day 8 after signup
Sent at
Mon, 8:55 PM UTC
From
Peet's Coffee <peetscoffee@info.peets.com>
Sent with
Iterable
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 33 links
Length
214 words · 1 min read
Images
22
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Georgia
Dark mode
No custom styles

Colors

  • #927036
  • #ffffff
  • #414141
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