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Email examplesBrandsHershey'sSeasonal campaign

Hershey's Halloween campaign

A Halloween-themed email combines party ideas, seasonal recipes and treat recommendations. It also invites readers to choose the kinds of Hersheyland content they want to receive.

Hershey's

Day 10 after signup

Fill your Halloween bowl with more fun 🍬

Snacks, fall treats and Halloween inspiration inside

Why it works

  • Open with a simple preference choice to make the email feel relevant before moving into seasonal content.
  • Organize ideas by activity, such as parties, recipes and trick-or-treating, so readers can scan for what interests them.
  • Pair each content block with a clear action, keeping the path from inspiration to recipes or products easy to follow.

How it is built

  1. Preference selection
  2. Halloween party ideas
  3. Treat bag inspiration
  4. Seasonal recipe features
  5. Snack product picks
  6. Neighborhood list feature
Email copy

Snacks, fall treats and Halloween inspiration inside Tell us what you’d like to see more of from Hersheyland. Pick your favorite and we’ll keep the good stuff coming. Recipes New Products Family Fun Ideas Classic Favorites Halloween is almost here. Make every part of the celebration more fun with party inspiration, must-have treats, creative ideas and one very cool bonus. Start with ideas that make gathering your favorite people easy—and memorable. Get Party Ideas Find Halloween favorites made for candy bowls, parties and trick-or-treat hauls. Shop Halloween Treats Turn your candy stash into creative treat bags trick-or- treaters will love. Get Treat Bag Ideas Scoop your way to a cool Halloween creation with sundae inspiration for every sweet tooth. Get Sundae Ideas Crisp apples + something sweet = a fall party win. Add these easy, chocolatey recipes to your seasonal lineup. Dip crisp apple slices in smooth chocolate, then make them your own with tasty toppings. Get the Recipe Grab the apple slices and dig into an easy mix of chocolate, peanut butter and caramel. Get the Recipe There’s more than one way to treat yourself this Halloween. Stock up with four snack-worthy favorites. Boldly fruity gummies add a chewy pop of color to every Halloween haul. Shop JOLLY RANCHER Bring on the fruity fun with an assortment of TWIZZLERS favorites ready for sharing. Shop TWIZZLERS Cheesy, crunchy and shaped for Halloween, these savory puffs give trick-or-treaters something new to reach for. Shop PIRATE’S BOOTY Perfectly popped and salted, this satisfying savory crunch is a fun addition to every trick-or- treat adventure. Shop SKINNYPOP The REESE'S Halloween Council has rounded up the best of the best neighborhoods based on candy, decorations and more. Explore the List Recipes Inspiration Our Brands About Hersheyland Disclaimer: You are receiving this email because you have previously provided The Hershey Company with your e-mail address. We will periodically send you marketing communications about our products, recipes, stores and more. If you no longer want to receive these communications, please click the UNSUBSCRIBE link below and follow the instructions for unsubscribing. © 2026 The Hershey Company 19 East Chocolate Avenue, Hershey, PA 17033 800-468-1714 Privacy Policy View in browser Unsubscribe

Brand
Hershey's
Industry
Ecommerce · Confectionery
Type
Promotional
Email
Seasonal campaign
Sent
Day 10 after signup
Sent at
Thu, 2:01 AM UTC
From
Hershey's <hersheyland@m.hersheys.com>
Product grid
All seasonal campaign email examples

Breakdown

Main button
“Recipes”
Calls to action
15 buttons, 41 links
Length
362 words · 2 min read
Images
30
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Century Gothic, Arial
Dark mode
No custom styles

Colors

  • #00916a
  • #450c38
  • #fbebd3
  • #ff5200
  • #ffffff
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Quick question before we begin… 🍪

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