Peet's Coffee
Day 3 after signup
🤫 A little holiday secret: First dibs
Holiday Blend is roasting for subscribers.
Why it works
- Lead with exclusive early access to make the limited release feel relevant to subscribers.
- Describe the product’s flavor before presenting shopping calls to action so readers understand what makes it distinctive.
- Keep the subscription promotion separate from the launch message, with its own offer details and call to action.
How it is built
- Subscriber-exclusive headline
- Blend flavor description
- Shopping calls to action
- Subscription gift offer
- Subscription benefits
- Offer terms and footer
Email copy
SUBSCRIBER EXCLUSIVE. EARLY ACCESS. First Dibs on the First Taste of the Season We have a lot of love for our annual Holiday Blend, as do many dark roast fans. Subscribers are invited to order our 2026 limited release before anyone else—and taste how beans from Kenya, Guatemala, and Sumatra create a harmonious blend of juicy berry, fudgy chocolate, and spice. This preview roast is exclusively available to Peet’s coffee subscribers. Get ready to brew something special. SHOP HOLIDAY BLEND SHOP ALL COFFEE SUBSCRIPTION ORDERS ALWAYS SHIP FREE Free Mug with Curated Subscription Get a free mug when you purchase a curated subscription**. No code needed. Online only. Limited to stock on hand. SUBSCRIBE NOW   The Year’s Best, Delivered No need to mark your calendar to enjoy Holiday Blend, Ethiopian Super Natural, and other seasonal favorites. Simply subscribe for exclusive access to limited time roasts and free shipping. LEARN MORE **FREE MUG WITH CURATED SUBSCRIPTION. Get a free mug with a qualifying curated subscription purchase. Valid only on your first shipment of a new curated subscription. Once qualifying curated subscription is added to cart, free mug can be claimed in checkout. Offer is valid for only one free mug per customer. Subsequent mugs within the order will be charged at full price. Free mug varies by the curated subscription purchased. All Peet’s subscriptions can be paused or canceled at any time. Discount taken in checkout. Limited to stock on hand. No rain checks. Not redeemable for cash or cash equivalent. Nontransferable. No adjustments to previous purchases. Offer is not valid in stores and does not apply to non-curated subscriptions, one-time orders or Peet's Cards. Cannot be combined with any other offer or discount. Entire order must be shipped to a single address and customer is responsible for shipping costs of returned merchandise. Product exclusions may apply. Peets.com purchases are not eligible for Peetnik Rewards points. Peet's Coffee reserves the right to modify or terminate this offer at any time without notice. View on Web © 2026, Peet’s Coffee Inc. 1400 Park Avenue, Emeryville, CA 94608 View our Privacy Policy. You received this email at you@example.com Want to change how you receive these emails? You can Manage Preferences or Unsubscribe from this list.