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Email examplesBrandsPaidmembershipsproRe-engagement

Paid Memberships Pro re-engagement email

A co-founder checks in with new members who may have stalled after signing up, offering reassurance and inviting them to reply about their project. A postscript points to a free session blueprint for moving from idea to first offer.

Paidmembershipspro

Day 13 after signup

You had an idea. What happened?

Why it works

  • Frame the check-in around a recognizable obstacle so the reader feels understood before being asked to act.
  • Keep the main invitation conversational and low-pressure, then place an optional resource in a postscript.
  • A founder sign-off and personal reply offer make the message feel like a genuine note rather than a generic automated reminder.

How it is built

  1. Personal greeting
  2. Signup reminder
  3. Stalled progress empathy
  4. Reassuring encouragement
  5. Reply invitation
  6. Helpful resource postscript
Email copy

Hey [First name], A couple weeks ago, you signed up for Paid Memberships Pro. You had an idea. Something you wanted to build. A membership site, a course, a community, a way to get paid for what you know. You took the first step. So I’m curious... how’s it going? I ask because I’ve been doing this for a long time, and I know what usually happens. The first few days feel electric. You’re thinking about pricing, imagining members signing up, maybe you even told a friend about it. Then life gets loud. The to-do list grows faster than you can check the boxes. The thing that felt obvious starts to feel foggy. And your site is still sitting there, waiting. If that sounds familiar, you’re not alone. The majority of free accounts we see never make it past the starting line. Not because the idea was bad. Not because the tech was too hard. But because nobody told them this part was coming. The middle is supposed to feel like this. I don’t have a pitch for you today. I just want you to know that your idea was worth signing up for, and it’s still worth building. Hit reply and tell me what you’re working on. I read every response. — Kim Coleman, PMPro Co-Founder P.S. I recently hosted a free live session for people in exactly this spot: walking through the real decisions that come after the idea stage. Clarifying the problem you're solving, choosing a simple first offer, deciding what not to build yet. If you missed it, the blueprint covers all of it: https://www.paidmembershipspro.com #GetPaid with Paid Memberships Pro: The Trusted Membership Platform That Grows With You. PO Box 4515, Reading, PA 19606 • +1 (407) 268-0490 You are receiving this email because you are a Paid Memberships Pro member. Want to change which emails your receive or unsubscribe? Update your preferences or Unsubscribe from everything Privacy policy | Contact us

Brand
Paidmembershipspro
Industry
SaaS · Membership software
Type
Lifecycle
Email
Re-engagement
Sent
Day 13 after signup
Sent at
Tue, 2:27 PM UTC
From
PMPro <info@paidmembershipspro.com>
Sent with
Kit (ConvertKit)
Founder voicePersonalized
All re-engagement email examples

Breakdown

Calls to action
0 buttons, 6 links
Length
327 words · 1 min read
Images
3
Layout
Multi-column · Balanced
Voice
Personal note
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #1a688b
  • #ffffff
  • #353535
Blue emailsLight emails

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