Hey [First name],
A couple weeks ago, you signed up for Paid Memberships Pro.
You had an idea. Something you wanted to build. A membership site, a course, a community, a way to get paid for what you know. You took the first step.
So I’m curious... how’s it going?
I ask because I’ve been doing this for a long time, and I know what usually happens. The first few days feel electric. You’re thinking about pricing, imagining members signing up, maybe you even told a friend about it.
Then life gets loud. The to-do list grows faster than you can check the boxes. The thing that felt obvious starts to feel foggy. And your site is still sitting there, waiting.
If that sounds familiar, you’re not alone. The majority of free accounts we see never make it past the starting line. Not because the idea was bad. Not because the tech was too hard. But because nobody told them this part was coming.
The middle is supposed to feel like this.
I don’t have a pitch for you today. I just want you to know that your idea was worth signing up for, and it’s still worth building.
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Hit reply and tell me what you’re working on. I read every response.
— Kim Coleman, PMPro Co-Founder
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