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Email examplesBrandsOur World in DataWelcome

Our World in Data welcome email

The founder welcomes the subscriber, explains Our World in Data’s mission and resources, and outlines the newsletters they’ll receive and how often. It closes by inviting the reader to share the newsletter or reply with questions.

Our World in Data

Day 0 after signup

Welcome to our newsletter!

Why it works

  • Open with a personal introduction from a recognizable sender to make a welcome feel direct and human.
  • Explain the organization’s purpose and useful resources before setting expectations for future emails.
  • Close with a low-pressure invitation to share or reply, giving the reader a clear next step.

How it is built

  1. Founder greeting
  2. Organization mission
  3. Data and research overview
  4. Recommended reading
  5. Newsletter schedule
  6. Sharing and sign-off
Email copy

Welcome to our newsletter! Hi, I’m Max Roser, the founder and co-director of Our World in Data. As part of our newsletter community, you’re set to receive data-driven insights and explanations of the key trends shaping our world, right to your inbox. This is a great way to learn more about the world and how it’s changing, keep up to date with our latest work, and find entry points into our rich catalog of data and research. I hope you enjoy it! Who we are Our World in Data (OWID) is a free, open-access website that makes data and research on the biggest global challenges easier to access and understand, to empower those working to build a better world. OWID is a collaborative effort between researchers at the University of Oxford and the UK-based charity Global Change Data Lab. Learn more about our mission, funding, team, and more. Global data and research on 120+ topics We bring together high-quality data on more than 120 topics, such as poverty, CO2 emissions and climate change, migration, democracy, global health, population growth, armed conflicts, and artificial intelligence. Our researchers and data scientists help you understand these topics, writing explanations that describe the data, what it shows, and why it matters. We make it easy to explore this data in nearly 14,000 interactive charts and maps and 30+ data explorers — all free to reuse under our permissive Creative Commons license. You can also embed interactive versions of our charts on any website. We’ve also made it easy to download and reuse the data in our charts. Read more about our mission and key ideas Why do we need to know about progress if we are concerned about the world's largest problems? The world is awful. The world is much better. The world can be much better. The limits of our personal experience and the value of statistics The short history of global living conditions and why it matters that we know it What to expect in your inbox The OWID Brief: Stay up to date with our latest work plus curated highlights from across Our World in Data, twice a month. Data Insights: Receive our bite-sized insights on the world and how it’s changing, every few days. Thanks for subscribing! I truly hope you enjoy our newsletter. If you do, please consider sharing it with others who you think would find it useful — they can subscribe here. If you have any questions or feedback, just reply to this email. Wishing you all the best, Max For your records, here is a copy of the information you submitted to us... Email Address: you@example.com Newsletter: The OWID Brief, Data Insights If at any time you wish to stop receiving our emails, you can: unsubscribe here You may also contact us at: newsletter@ourworldindata.org

Brand
Our World in Data
Industry
SaaS · Data journalism and research
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Thu, 7:40 PM UTC
From
Our World in Data <newsletter@ourworldindata.org>
Sent with
Mailchimp Transactional
Founder voice
All welcome email examples

Breakdown

Main button
“unsubscribe here”
Calls to action
1 button, 18 links
Length
471 words · 2 min read
Images
1
Layout
Single column · Text-heavy
Voice
Personal note
Language
English
Fonts
Helvetica, Graphik, arial
Dark mode
No custom styles

Colors

  • #336699
  • #ffffff
  • #333333
  • #5d5d5d
Blue emailsLight emails

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