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Email examplesBrandsOur World in DataNewsletter

Our World in Data HIV data insight newsletter

Explains how HIV/AIDS affected mortality in four countries at the epidemic’s peak and how deaths have changed since. It links to a related article and invites readers to explore the publication, subscribe to another newsletter, or donate.

Our World in Data

Day 4 after signup

Data Insight: At the peak of the HIV epidemic, AIDS caused more than half of all deaths in some countries

Why it works

  • Open with brief historical context, then narrow to a clear comparison across a few countries to make a broad issue concrete.
  • Pair the main finding with present-day context before offering related reading and other ways to engage.

How it is built

  1. Forwarding and signup note
  2. Topic introduction
  3. Country comparison
  4. Progress and current context
  5. Related article link
  6. Newsletter and donation links
Email copy

Forwarded this email? Subscribe here. The HIV epidemic — which started in the early 1980s and progressed rapidly in the 1990s — has had lasting impacts that continue today. More than 800,000 people still die from HIV/AIDS every year. But some countries were hit much harder than others. In the chart, you can see the share of all deaths in a given year caused by HIV/AIDS in four countries that were particularly badly affected. At the height of the epidemic, more than half of all deaths in Zimbabwe and Botswana, and over 40% in South Africa and Namibia, were caused by the disease. Thankfully, interventions to prevent the spread of HIV and treatments such as antiretroviral therapy have reduced death rates across the world. But about one in five deaths in these countries was still caused by AIDS in 2023. Read our article on antiretroviral therapy and the millions of lives it has saved By Hannah Ritchie Browse our Data Insights Subscribe to The OWID Brief newsletter The OWID Brief keeps you up to date with our latest work and delivers curated highlights from across Our World in Data, twice a month. Subscribe to The OWID Brief The mission of Our World in Data is to make data and research on the world’s largest problems understandable and accessible. We are a nonprofit, building Our World in Data as a public good that’s freely available to everyone. Help us do more by supporting us with a donation. Donate now This email was sent to you@example.com. You received this email because you opted in at ourworldindata.org. You can update your subscription preferences or unsubscribe from this list. Our World in Data · Urbanoid Workspace Oxford · 1&3 Kings Meadow · Oxford, OX2 0DP · United Kingdom

Brand
Our World in Data
Industry
SaaS · Data journalism and research
Type
Newsletter
Email
Newsletter
Sent
Day 4 after signup
Sent at
Tue, 3:06 PM UTC
From
Our World in Data <newsletter@ourworldindata.org>
Sent with
Mailchimp
All newsletter examples

Breakdown

Calls to action
0 buttons, 12 links
Length
295 words · 1 min read
Images
2
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
Lato, Playfair Display, Helvetica
Dark mode
No custom styles

Colors

  • #1d3d63
  • #f0f4f9
  • #577291
  • #cc271f
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