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Email examplesBrandsOur World in DataNewsletter

Our World in Data data insight newsletter

Explains how global poverty rates have declined across different poverty lines, using chart data and comparisons over time. It closes with links to related work, newsletter information, and support options.

Our World in Data

Day 6 after signup

Data Insight: No matter what poverty line you choose, the share of the global population below it has declined

Why it works

  • Explain what the featured chart measures before interpreting its trend, so readers have context for the data.
  • Pair the central finding with a few concrete comparisons, then link to deeper reading for readers who want more.

How it is built

  1. Poverty line context
  2. Chart trend explanation
  3. Comparative data points
  4. Related article link
  5. Newsletter and support links
Email copy

Forwarded this email? Subscribe here. The World Bank’s International Poverty Line is an extremely low poverty line. Set at $3 per day, it draws attention to the living conditions of the poorest people on the planet. In the chart above, you can see how the share below this poverty line has declined over the last generation. In the year 2000, 36% of the world’s population lived on less than $3 per day. In 2024, it was 10%. But is progress against global poverty only happening when measured against such a very low poverty line? The chart gives the answer. The entire blue line is below the entire dark red line. This tells us that no matter what line you choose, the share below it has declined globally. Progress against higher poverty lines has been large, too. The share living on less than $5 a day has declined from 57% to 25%, and the share living on less than $10 a day has declined from 74% to 53%. But on the right-hand side of the chart, we see that most people still live on low incomes: 81% of people in the world live on less than $30 a day, or about $900 a month. As I wrote in a short article, the history of the end of poverty has only just begun By Max Roser Browse our Data Insights Subscribe to The OWID Brief newsletter The OWID Brief keeps you up to date with our latest work and delivers curated highlights from across Our World in Data, twice a month. Subscribe to The OWID Brief The mission of Our World in Data is to make data and research on the world’s largest problems understandable and accessible. We are a nonprofit, building Our World in Data as a public good that’s freely available to everyone. Help us do more by supporting us with a donation. Donate now This email was sent to you@example.com. You received this email because you opted in at ourworldindata.org. You can update your subscription preferences or unsubscribe from this list. Our World in Data · Urbanoid Workspace Oxford · 1&3 Kings Meadow · Oxford, OX2 0DP · United Kingdom

Brand
Our World in Data
Industry
SaaS · Data journalism and research
Type
Newsletter
Email
Newsletter
Sent
Day 6 after signup
Sent at
Thu, 3:07 PM UTC
From
Our World in Data <newsletter@ourworldindata.org>
Sent with
Mailchimp
All newsletter examples

Breakdown

Calls to action
0 buttons, 10 links
Length
361 words · 2 min read
Images
2
Layout
Single column · Text-heavy
Voice
Informative
Language
English
Fonts
Lato, Playfair Display, Helvetica
Dark mode
No custom styles

Colors

  • #1d3d63
  • #f0f4f9
  • #577291
  • #cc271f
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