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Email examplesBrandsNuulyWelcome

Nuuly welcome email

Welcomes new subscribers with an offer on the first month of Nuuly’s clothing rental subscription. It directs readers to join and explains the promotion’s eligibility and terms.

Nuuly

Day 0 after signup

$28 OFF YOUR FIRST MONTH

Here's to the beginning of a beautiful relationship.

Why it works

  • Lead with a clear first-month offer so new subscribers immediately understand the incentive to get started.
  • Keep the next step simple with one join CTA, then place eligibility and recurring-billing details in the terms.

How it is built

  1. Discount-led subject
  2. Join subscription CTA
  3. Offer eligibility terms
  4. Footer and policy links
Email copy

©2026 NUULY ALL RIGHTS RESERVED Join Now Unsubscribe | FAQ Privacy Policy | Terms + Conditions MADE WITH LOVE, IN PHILLY 5000 S. BROAD STREET, PHILADELPHIA, PA 19112 Nuuly is a monthly subscription rental service. Subscriptions must be created and completed before 12/31/2026 at 11:59 pm PT to be eligible. Enter code TRYNUULY when subscribing to receive $28 off the first month's $98 recurring subscription fee, excluding tax. After the first month, subscribers will automatically be charged $98 a month on the billing date, unless the subscription is paused or cancelled. If subscription is paused or cancelled during the promotional period, promotional discount will no longer be applied. Offer is open to new subscribers only and cannot be retroactively applied to any existing subscriptions. Employees are excluded from this promotion. Offer expires 12/31/2026 at 11:59 pm PT and is subject to termination without notice. Coupon can not be combined with any other coupon code.

Brand
Nuuly
Industry
Ecommerce · Clothing rental
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Wed, 8:30 AM UTC
From
nuuly <nuuly@e.nuuly.com>
Sent with
SendGrid
Discount codeSingle CTA
All welcome email examples

Breakdown

Calls to action
0 buttons, 18 links
Length
157 words · Under a minute
Images
7
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Montserrat, Verdana
Dark mode
Custom dark styles

Colors

  • #f5f7e9
  • #6c6c6c
  • #2c2c2c
Light emails

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