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Email examplesBrandsNiftyFeature announcement

Nifty mobile app announcement

Nifty announces rebuilt iOS and Android apps, highlighting faster performance and redesigned tools for managing projects and collaborating on mobile. It directs readers to get the apps or update their existing installation.

Nifty

Day 1 after signup

🎉 Meet the all-new Nifty mobile apps

Why it works

  • Lead with the scale of the update so readers understand this is a substantial rebuild, not a routine patch.
  • Organize the benefits into scannable sections that connect specific mobile improvements to everyday work.
  • Place download options after explaining the value, then include a simple note for readers who already have the app.

How it is built

  1. Personalized greeting
  2. Mobile rebuild announcement
  3. Feature benefit sections
  4. Mobile use cases
  5. App download links
  6. Community and sign-off
Email copy

Hey [First name], 👋 We’ve completely rebuilt Nifty’s iOS and Android apps on a new mobile architecture, rethinking the experience from the ground up rather than simply updating what was already there. Everything feels new ⚡ Faster everywhere A new mobile foundation delivers quicker navigation, smoother interactions and a much more responsive experience across Nifty. ✅ Work naturally from your phone Create and manage tasks, update projects, work through subtasks and checklists, track time, and take action without needing to jump back to your computer. 💬 Collaboration built for mobile Calendar, chats, discussions, comments, notifications and your Inbox have been redesigned to make staying caught up — and responding — significantly easier. 📝 A better Docs experience Open, read and edit Nifty Docs from mobile with a new experience built for smaller screens and touch. ✨ A completely refreshed experience From navigation and creation flows to task screens, pickers, gestures, file sharing and the smallest interactions, the new apps have been designed to feel at home on iOS and Android. And this is just the foundation. With the new architecture now in place, we can ship improvements to mobile much faster going forward. Your work shouldn’t stop when you leave your desk. Whether you’re checking a project between meetings, responding to your team, updating a task from the road, or reviewing work from anywhere, Nifty now goes with you better than ever. 👉 Get Nifty for iOS 👉 Get Nifty for Android Already have Nifty installed? Just update to the latest version. We can’t wait for you to try it. 🚀 ✨ GO TO NIFTY ••• Nifty Community Join the Nifty community to ask our team questions, discuss product, and learn project management best practices. ~Your friends at Nifty ❤️ Team from Nifty Unsubscribe from our emails

Brand
Nifty
Industry
SaaS · Project management
Type
Product update
Email
Feature announcement
Sent
Day 1 after signup
Sent at
Mon, 2:49 PM UTC
From
Team from Nifty <team@niftypm.com>
Sent with
Intercom
Personalized
All feature announcement email examples

Breakdown

Main button
“✨ GO TO NIFTY”
Calls to action
1 button, 7 links
Length
283 words · 1 min read
Images
2
Layout
Single column · Balanced
Voice
Friendly
Language
English
Fonts
Helvetica Neue, Helvetica, Georgia
Dark mode
No custom styles

Colors

  • #00a99b
  • #ffffff
  • #0072b0
  • #1251ba
  • #2f2f2f
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