Day 0
Day 0
Day 5
Sequence · 3 emails over 5 days
Its sequences first, then every email: standalone ones, then the emails from its sequences, each in the order they arrived.
How often, when and how MUBI emails its subscribers, measured from every email we received.
Every email MUBI sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 5
5 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from MUBI after signing up: welcome and upgrade prompt emails. They form 1 automated sequence you can follow day by day.
67% of its emails arrived on the day we signed up, its designs lean blue and all of its emails use single cta.
Its subject lines run about 31 characters.