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Email examplesBrandsMade InProduct launch

Made In Kamagata knife early-access email

Invites readers to join the waitlist for early access to a limited-edition Kamagata knife. It builds urgency with a reminder that the knife sold out quickly last time and that access closes tonight.

Made In

Day 4 after signup

Last Chance to Get First Access

Last time, the Kamagata sold out in two hours. This time, even more people are waiting for it. Early access is your best shot at owning this limited-edition piece, and it closes tonight.

Why it works

  • Lead with the product name so readers immediately know what the early-access offer is about.
  • Use a concrete detail from the previous launch to make the scarcity feel specific, then follow with one clear waitlist action.
  • Keep the copy brief and repeat the primary call to action so the next step stays easy to find.

How it is built

  1. Product headline
  2. Urgency headline
  3. Past sellout proof
  4. Waitlist call to action
  5. Repeated call to action
  6. Brand footer
Email copy

Limited Edition Kamagata Knife Don’t Miss Out The last time we launched this knife, it sold out in 2 hours. Catch it as soon as it drops by joining the waitlist. KAMAGATA WAITLIST SIGN-UP KAMAGATA WAITLIST SIGN-UP Made In 1005 East St. Elmo Road Building 2 Austin, TX 78745 View in browser|Manage preferences|Unsubscribe

Brand
Made In
Industry
Ecommerce · Kitchenware
Type
Promotional
Email
Product launch
Sent
Day 4 after signup
Sent at
Wed, 3:31 PM UTC
From
Made In <hello@madeincookware.com>
Sent with
SendGrid
CountdownSingle CTASocial proof
All product launch email examples

Breakdown

Main button
“KAMAGATA WAITLIST SIGN-UP”
Calls to action
2 buttons, 9 links
Length
55 words · Under a minute
Images
4
Layout
Single column · Visual
Voice
Urgent
Language
English
Fonts
Aktiv Grotesk, VC Garamond Condensed
Dark mode
No custom styles

Colors

  • #c60000
  • #ffffff
  • #111111
  • #000000
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