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Email examplesBrandsMade InSeasonal campaign

Made In Thanksgiving early-access sale email

Made In promotes an early Black Friday offer on cookware for Thanksgiving, highlighting several products and explaining how they fit holiday cooking. It closes with the discount details and a sign-off from the CEO and co-founder.

Made In

Day 15 after signup

First Access to Deals on Thanksgiving Essentials

Roasting Pans, Serving Dishes, and More...

Why it works

  • Lead with a timely holiday problem to make the offer feel relevant to the recipient's immediate needs.
  • Pair each featured product with practical use details so readers can compare options in context.
  • Repeat the offer at the end and clarify its limitations near the sign-off.

How it is built

  1. Personal greeting
  2. Holiday timing rationale
  3. Discount introduction
  4. Product recommendations
Email copy

Hi There, Black Friday has always had a timing problem: it's the day after Thanksgiving. The biggest sale of the year shows up right after you've roasted the turkey, carved it, and carried it to the table. About 24 hours too late to help. So this year, we're moving it up for the pieces you need before the holiday. Starting today, our Thanksgiving Collection is 15% off with your code TGIVING2026. Think of it as Early Black Friday for the things you need now, not after the dishes are done. Here's what I'd grab first. The Stainless Clad Roasting Pan Our Stainless Clad Roasting Pan fits up to a 24 lb turkey and comes with a rack that keeps the bird up out of the juices so the bottom doesn't go soggy. The handles are designed so you can seal the whole pan with foil, and because the interior is stainless, the gravy gets made right in the pan once the bird comes out, scraping up everything it left behind. It's 3-ply, so it's lighter than you'd expect when you're carrying 20-plus pounds of turkey to the table. Tom Colicchio's Carbon Steel Roasting Pan If you've been reading these for a while, you know this story. Tom Colicchio argued that a roasting pan shouldn't sit in the back of a cupboard eleven months a year. It should go from burner to oven and handle a Tuesday night chicken just as well as a holiday bird. So we built it in Carbon Steel: high, straight walls for even browning, rounded corners so nothing gets stuck, and naturally nonstick. It fits a 12 lb turkey and it's made in Sweden and preseasoned. If your group is on the smaller side, or you want the pan you'll use the other 364 days, this is the one. The Carving Set Whoever carves the turkey deserves a real knife, not the electric one from the back of the drawer. Our Carving Set pairs a fully forged 9" Carving Knife with a two-pronged fork that holds the bird steady. The thin blade and pointed tip work around the joints, and the long, straight edge slices clean instead of tearing. It handles a 24 lb turkey, and the rib roast next month. It's already $29 off as a set, so the code doesn't apply to it. The Baking Slab Pie is the one thing at Thanksgiving there's never quite enough of. We designed the Baking Slab with Chef Nancy Silverton, and it's made in France's Loire Valley from a 202-year-old porcelain recipe, baked three times for more than 50 hours. Porcelain heats evenly, so you get crisp corners and a set middle, and it's thermal shock resistant, so you can build the pie the night before, chill it, and put it straight into a hot oven. It goes from the oven to the table and then into the dishwasher. Thanksgiving is the closest most of us get to running a restaurant kitchen. Get yours ready: the Thanksgiving Collection is 15% off with code TGIVING2026. Chip, CEO and Co-Founder *15% off with code TGIVING2026 applies only to the Thanksgiving Collection. One use per customer. Cannot be combined with other offers. Items already discounted as sets are excluded. While supplies last. You received this email from Made In. If you would like to unsubscribe, click here.

Brand
Made In
Industry
Ecommerce · Kitchenware
Type
Promotional
Email
Seasonal campaign
Sent
Day 15 after signup
Sent at
Sun, 2:30 PM UTC
From
Chip from Made In <hello@madeincookware.com>
Sent with
SendGrid
Discount codeFounder voice

See this email for your brand

Try it
  • Offer recap and sign-off
  • All seasonal campaign email examples

    Breakdown

    Calls to action
    0 buttons, 15 links
    Length
    557 words · 2 min read
    Images
    4
    Layout
    Single column · Balanced
    Voice
    Personal note
    Language
    English
    Fonts
    Arial, Helvetica
    Dark mode
    No custom styles

    Colors

    • #c60000
    • #ffffff
    • #000000
    Red emailsLight emails

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