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Email examplesBrandsMade InSeasonal campaign

Made In Black Friday restock sale

Made In announces that several popular cookware pieces are back in stock for its Black Friday Sale. It highlights discounts on individual items and points readers to the full sale.

Made In

Day 20 after signup

Back in Stock, and on Sale

Five pieces that have been hard to get all year.

Why it works

  • Open with a brief explanation of why the restocks matter to make the promotion feel grounded in customer interest.
  • Give one standout offer its own spotlight before listing other deals, so readers encounter a clear featured item.
  • Keep product descriptions concise and pair each with its discount to make the roundup easy to scan.

How it is built

  1. Personal greeting
  2. Restock story
  3. Featured pan deal
  4. Discounted product roundup
  5. Full sale invitation
  6. Personal sign-off
Email copy

Hi There, Some of our most requested pieces spent a good part of this year out of stock. When something sells out, the emails asking about it land with my team, and for a few months this year, "not yet" was the only honest answer we had. Today I get to tell you they're back in stock and part of our Black Friday Sale. Here's a quick roundup for you. But first, there's one I have to mention even though it isn't a restock. The Stainless Clad Frying Pan is the workhorse that made our name in restaurant kitchens, and last year we couldn't keep the set in stock. This year we can, and at 40% off (save $167), it's one of the best deals we have. Entrée Bowls: 21% off These have gone in and out of stock every other month this year. They're back now, but inventory is limited and the sale price is only good while supplies last. The Baking Slab: 14% off The Baking Slab was out of stock for months. It's back as part of our new Baking Slab Set. Stainless Stock Pot Set: 28% off Also gone for months, and the biggest savings on this list. Wine Glass Set: 24% off Our White Wine Glasses were out of stock for almost six months. They're back in the full set. Olive Wood Cleaver: 15% off This is a limited piece we brought back this year. Thank you for your patience this year. If the piece you want isn't on this list, you can shop the full Black Friday Sale here. Ben, Head of Customer Success, Made In You received this email from Made In. If you would like to unsubscribe, click here.

Brand
Made In
Industry
Ecommerce · Kitchenware
Type
Promotional
Email
Seasonal campaign
Sent
Day 20 after signup
Sent at
Fri, 1:39 PM UTC
From
Ben from Made In <hello@madeincookware.com>
Sent with
SendGrid
Social proof
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 12 links
Length
287 words · 1 min read
Images
1
Layout
Single column · Text-heavy
Voice
Personal note
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #c60000
  • #ffffff
  • #000000
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