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Email examplesBrandsUrban OutfittersSeasonal campaign

Urban Outfitters Halloween campaign

A Halloween-themed campaign highlights costume-ready styles and other products, with links to shop graphic tees, beauty, accessories, and vinyl.

Urban Outfitters

Day 10 after signup

Let’s get spooky 💀

No tricks, just costume essentials, graphic tees, vinyl & more

Why it works

  • Use a timely seasonal hook, then quickly connect it to products recipients can shop.
  • Offer several clear category paths so readers can browse according to their interests.

How it is built

  1. Spooky seasonal subject
  2. Costume shopping categories
  3. Brand and store navigation
  4. Support and rewards links
  5. Shipping and legal footer
Email copy

SHOP GRAPHIC TEES SHOP BEAUTY SHOP ACCESSORIES SHOP VINYL Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard shipping for qualifying orders applies to orders shipped to the US only. Taxes and Gift Cards do not count towards the Free Shipping total. Please note, some oversized items may require an additional shipping charge. See our Shipping and Return Policies for more information. To qualify for receipt of a 20% off coupon towards your next purchase, you must submit at least five (5) reviews between the first and last date of a calendar quarter (6/1-8/31; 9/1-11/30; 12/1-2/28; 3/1-5/31). The review must be submitted on www.UrbanOutfitters.com (the “Website”), must include the statement disclosing your participation in the incentive program, and must be related to a product available for purchase on the Website. If you have successfully submitted at least five (5) qualifying reviews within that time period, you will receive one (1) 20% off coupon in the first month of the subsequent calendar quarter, via the email address provided at the time of review submission. Qualifying products for review include all items sold through the Website. All reviews must comply with and are subject to the Customer Ratings and Reviews Terms and Conditions, Review Guidelines, Privacy Policy, and Terms of Use. View in a browser UrbanOutfitters.com 4010 Rose Lane Augusta, GA 30907 © 2026 UrbanOutfitters.com. All Rights Reserved.

Brand
Urban Outfitters
Industry
Ecommerce · Fashion and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 10 after signup
Sent at
Mon, 11:38 PM UTC
From
Urban Outfitters <urbanoutfitters@s.urbanoutfitters.com>
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 44 links
Length
253 words · 1 min read
Images
25, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, Open Sans, Francois One
Dark mode
No custom styles

Colors

  • #0c509f
  • #f5f5f5
  • #e0b1aa
  • #ffd900
  • #5c5c5f
Yellow emailsPink emailsBlue emailsLight emails

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JUST IN: New Arrivals 😮‍💨

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don’t forget your 15% OFF!

Urban OutfittersActivation nudge

Day 18 after signup·Part of a sequence

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