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Email examplesSequencesLululemon

Lululemon welcome series

5 emails over 12 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · Welcome15% off: Our way of saying welcomeThanks for joining us.
  2. Day 11 day later
    Email 2 · WelcomeYou're in. Now for the good stuff.Product drops, invites, & more.
  3. Day 32 days later
    Email 3 · OnboardingGear so comfortable, it has superfansIt’s bestselling for a reason.
  4. Day 63 days later
    Email 4 · Activation nudgeDon’t forget your 15% offYour cart’s ready. Your wardrobe’s next.
  5. Day 126 days later
    Email 5 · Activation nudgeAlmost gone: your 15% offLast chance to make it yours.

What each email does

  1. Day 0First emailWelcome15% off: Our way of saying welcomeWelcomes new subscribers with 15% off a first purchase and explains how to create an account and apply the offer. It also lists the offer's exclusions and expiration.
  2. Day 11 day laterWelcomeYou're in. Now for the good stuff.Welcomes new subscribers and previews weekly product drops, collaborations, and events. It also introduces membership benefits and the lululemon app, with links to explore products, benefits, and app features.
  3. Day 32 days laterOnboardingGear so comfortable, it has superfansIntroduces lululemon’s popular apparel collections and highlights local store updates and membership benefits. It guides new subscribers toward browsing bestsellers, exploring membership, and finding a store.
  4. Day 63 days laterActivation nudgeDon’t forget your 15% offReminds the new subscriber about a 15% offer and encourages them to create a membership account and shop. It explains the offer’s limits and how the discount is applied at checkout.
  5. Day 126 days laterActivation nudgeAlmost gone: your 15% offReminds the recipient that their 15% offer is expiring and explains how to create an account and apply it to an eligible purchase. The message uses a clear deadline and repeated shopping calls to action.

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