Lastpass
Day 37 after signup
Come back and save 30% on LastPass
Why it works
- Lead with a practical benefit before introducing the discount so the offer has clear product context.
- Keep the product benefits in a short list, then make the discount the single prominent action.
- State the expiration date near the call to action and put eligibility details in the terms.
How it is built
- Benefit-led headline
- Limited-time offer
- Feature benefit list
- Discount call to action
Email copy
Keep your passwords at your fingertips Last Chance Save 30% off LastPass Enjoy instant, hassle-free access to all your passwords—whenever and wherever you need them—without frustration or delays. Safely access your logins on any device Automatically save and fill all your passwords Enhanced security protecting you from hacks Never struggle to remember a password again Claim your 30% off Don’t wait—this offer expires November 10, 2026. *Offer terms and conditions: Monthly pricing is billed annually. This limited-time discount offer expires November 10, 2026. Advertised price valid for new users on their first year of LastPass plan. Price not valid for renewals or existing customers. Account Login Forgot Master Password Buy Now Support Site This email was sent to: you@example.com © 2026 LastPass. All rights reserved. LastPass Ireland Limited, Ella House 41.2 Merrion Square, Dublin 2 D02 NP96, Ireland Unsubscribe | View in browser | Privacy policy