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Email examplesBrandsLa Roche-PosayProduct launch

La Roche-Posay sunscreen product launch

Introduces Anthelios UV Defense sunscreen and explains its UV filter and sensitive-skin formula. It also features a limited-time text-subscriber offer and a three-step skincare routine.

La Roche-Posay

Day 2 after signup

NEW! Sunscreen's Next Frontier

48 hour only! 20% off for text subscribers

Why it works

  • Lead with the new product and explain its distinguishing feature before presenting the shopping call to action.
  • Place the featured item in a simple routine to show how it fits alongside complementary products.
  • Keep the offer distinct from the product explanation so readers can understand both the launch and the promotion.

How it is built

  1. Logo and navigation
  2. Text subscriber offer
  3. New sunscreen introduction
  4. Formula benefits
  5. Three-step product routine
  6. Shipping and program links
Email copy

20% Off for Text Subscribers I SIGN UP NOW View online › FACE & BODY SUNSCREEN ANALYZE YOUR SKIN OFFERS LIMITED TIME! 20% OFF ALL ORDERS FOR TEXT SUBSCRIBERS I LET’S TEXT Brought to you by the #1 suncare brand in European countries with 40 years of UV expertise, Anthelios UV Defense offers superior UV protection with the newest FDA-approved UV filter, BEMT (Bemotrizinol). BELOVED BY EUROPEAN SUNSCREENS: BEMOTRIZINOL (BEMT) UV FILTER Anthelios UVDefense features BEMT, the first broad-spectrum UV filter approved by the FDA in 25 years, paired with our Cell-Ox Shield Technology. Discover superior UV protection in a weightless formula designed with sensitive skin in mind. SHOP NOW ADD SUNSCREEN’S NEXT FRONTIER INTO YOUR ROUTINE STEP 1 CLEANSE TOLERIANE HYDRATING GENTLE CLEANSER SHOP NOW STEP 2 MOISTURIZE TOLERIANE DOUBLE REPAIR FACE MOISTURIZER SHOP NOW STEP 3 PROTECT ANTHELIOS UVDEFENSE SPF 50 SUNSCREEN SHOP NOW FREE SHIPPING ON ORDERS $45+ REWARD PROGRAM & OFFERS ANALYZE YOUR SKIN REPLENISH & SAVE Unsubscribe | Privacy Policy | Terms of Use | Contact Us | Store Locator This email was sent by La Roche-Posay. L’Oreal USA 10 Hudson Yards, New York, NY, 10001 © La Roche-Posay 2026

Brand
La Roche-Posay
Industry
Ecommerce · Skincare
Type
Promotional
Email
Product launch
Sent
Day 2 after signup
Sent at
Fri, 7:07 PM UTC
From
La Roche-Posay <support@shop.laroche-posay.us>
Product gridFree shipping
All product launch email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
4 buttons, 50 links
Length
186 words · 1 min read
Images
11
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Montserrat, Arial, Proxima Nova Black
Dark mode
Custom dark styles

Colors

  • #ff8200
  • #ffffff
  • #4276a8
  • #00adef
  • #000000
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