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Email examplesBrandsEstee LauderProduct launch

Estée Lauder new fragrance launch email

Introduces Glimmer, a new amber floral fragrance with a gourmand twist. The email also promotes E-List signup savings, free samples, and free shipping with purchase.

Estee Lauder

Day 20 after signup

✨ The New Amber Floral Fragrance with a Gourmand Twist

Discover Glimmer, note by note.

Why it works

  • Lead with a sensory description that gives readers a clear impression of the new fragrance.
  • Place shopping incentives alongside the product introduction so readers can consider the offer without losing the launch context.
  • Keep the product selection and calls to action easy to scan, then move detailed promotion terms to the footer.

How it is built

  1. Loyalty offer banner
  2. Fragrance launch message
  3. Product recommendations
  4. Purchase incentive
  5. Legal and unsubscribe footer
Email copy

Join E-List Loyalty for 15% off one order.* SIGN UP NOW Up to 3 free samples & free shipping with purchase* SHOP NOW Advanced Night Repair Eye Supercharged Gel-Creme Perfectly Clean Revitalizing Supreme+ Synchronized Multi-Recovery Eye Cream Multi-Action Foam Cleanser/Purifying Mask Youth Power Soft Milky Lotion Moisturizer Nutritious Advanced Night Repair Serum Advanced Night Repair 2-in-1 Foam Cleanser/Purifying Mask Synchronized Multi-Recovery Complex Rescue Solution Serum with 15% Bifidus Ferment Contact Us | Unsubscribe Estée Lauder Online 767 Fifth Avenue New York, NY 10153 *All references to price and value based on suggested retail price. Qualifying purchase excludes beauty accessories and travel size favorites. Offer good while supplies last. Quantities limited. One per order, please. *Purchase Holiday Blockbuster for $90 with any Estee Lauder purchase at esteelauder.com. Offer available to U.S. residents only. Quantities are limited and offer is subject to availability, while supplies last. Only one per order. Offer is subject to change or cancellation without notice. Offer may not be used in combination with any other offer or discount. Applicable purchase amount does not include the purchase of eGift cards; Gift cards; engraving; gift wrap; sales tax; shipping and handling; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system errors or unforeseen problems. Other restrictions may apply.

Brand
Estee Lauder
Industry
Ecommerce · Beauty and skincare
Type
Promotional
Email
Product launch
Sent
Day 20 after signup
Sent at
Sat, 1:08 PM UTC
From
Estée Lauder <esteelauderonline@em.esteelauder.com>
Product gridFree shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 45 links
Length
295 words · 1 min read
Images
28, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Helvetica, Akzidenz_Grotesk, Arial
Dark mode
No custom styles

Colors

  • #b0d0dc
  • #ffffff
  • #888888
Blue emailsLight emails

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